Saturday 5 August 2017
Sheffield Omnibus Atlantean CPO 345W
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3 comments:
I always felt that Sheffield Omnibus managed to look far more like the incumbent former-municipal operator than the genuine former-municipal PTC did, as here.
If either bus looks like it's being run by a brash upstart, it's the National in that bright yellow!
Some of the Independents knew how it should be done whilst the incumbent large operators tried to show off their size with more playful popularist liveries which just made them look ripe for a take-over.
I think the other problem was that some of the incumbents made the mistake of trying to make themselves appear new, hip and with-it by mimicking the bright brashness of the 80s yoof culture, but the eternal problem is that middle-aged blokes (such as me today!) simply don't understand that yoof culture and will always, but always, get it wrong, which makes their attempts to mimic it fall flat.
It was the simple adjustments which worked best for me: WMT changing WMPTE's cream for silver looked quite classy (until they went for the cheaper grey!), for example; Midland Red West replacing NBC white with cream and switching to 50/50 proportions was simple,
classy, and perhaps even classic (although doing the same 50/50 with the yellow on their Midland Express coaches just didn't work) and perhaps Lincoln's swapping the green base for white and using simple green stripes which kept the link with Lincoln's traditional colours. Modern, but not brash.
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